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  Tools  
 
 Speeches By Management, (c)1980, r. 1995
 1. The Briefing 8-10 min. for speech - 5 min. for Q & A - Apply the key steps in the preparation of a briefing and the organization of material.
- Give a briefing according to a specific objective so the audience will have an understanding of the information.
- Effectively handle a question-and-answer session following the briefing. 
 2. The Technical Speech 8-10 min.   - Convert a technical paper or technical material and information into a technical speech.
- Organize a technical speech according to the inverted-pyramid approach.
- Write a technical speech as "spoken language," not as an article.
- Give the speech by effectively reading out loud.
 3. Manage and Motivate 10-12 min.  - Understand the concept and nature of motivational method in management.
- Apply a four step motivational method with the objectives to persuade and inspire.
- Deliver a motivational speech to persuade an audience to agree with your management proposal.
 4. The Status Report 10-12 min.  - Organize and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals. 
- Construct the report according to a four step pattern.
-Give an effective presentation of the report.
 5. Confrontation:  the Adversary Relationship 5 min. for speech - 10 min. for Q & A  - Understand the definition and nature of the adversary relationship.
- Prepare for an adversary confrontation on a controversial management issue.
- Employing appropriate preparation methods, strategy, and techniques, for communicating with an adversary group as the representative of your company or corporation.

The Professional Speaker, (c)1980, r. 1997 

 1. The Keynote Address 15-20 min. - Identify the basic differences between keynote speeches and other kinds of speeches.
- Learn how to evaluate audience feeling and establish emotional rapport.
- Learn and use the professional techniques necessary for a successful keynote presentation.
- Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own. 
 2. Speaking To Entertain 15-20 min.   - Entertain the audience through use of humor drawn from personal experience and from other material that you have personalized.
- Deliver the speech in a way that makes the humor effective.
- Establish personal rapport with your audience for maximum impact.
 3. The Sales Training Speech 15-20 min.  - Tell a sales audience how to sell a product by using a planned presentation.
- Inform a sales training audience about the human experience of the buyer-seller relationship.
- Use entertaining stories and dynamic examples of sales situations.
- Inspire salespeople to want to succeed in selling.
 4. The Professional Seminar 20-40 min.  - Plan and present a seminar with specific learning objectives. 
- Relate to the audience by using a seminar presentation style.
- Use seminar presentation techniques to promote group participation, learning and personal growth.
 5. The Motivational Speech 15-20 min.  - Understand the concept and nature of motivational speaking.
- Apply a four-step motivational method with the purpose of persuading and inspiring.
- Deliver a motivational speech to persuade an audience to emotionally commit to an action.

 Technical Presentations, (c)1984, r. 1992 
 1. The Technical Briefing 8-10 min.  - Using a systematic approach, organize technical material into a concise presentation.
- Tailor the presentation to the audience's needs, interests and knowledge levels. 
 2. The Proposal 8-10 min. for speech, 3-5 min. to Q&A  - To prepare a technical presentation advocating a product, service, idea or course of action.
- To present your viewpoint logically and convincingly, using an inverted-pyramid approach.
- To effectively use a flipchart to illustrate your message.
- To effectively handle a question-and-answer period.
 3. The Nontechnical Audience 10-12 min.  - Understand the principles of communicating complex information to nontechnical listeners.
- Build and deliver an interesting talk based on these principles.
- Answer audience questions that arise during the presentation.
- Use overhead transparencies to illustrate your message.
 4. Presenting a Technical Paper 10-12 min.  - Deliver an interesting speech based on a technical paper or article. 
- Effectively use a flipchart, overhead projector or slides to illustrate your message.
 5. The Team Technical Presentation 20-30 min.  - Understand the nature and process of a team technical presentation.
- Conceptualize a briefing or proposal involving three or more speakers, including yourself.
- Assemble a team of club members capable of getting the job done.
- Orchestrate the planning, preparation and delivery of a team technical presentation.

 Persuasive Speaking, (c)1999

 1. The Effective Salesperson 8-12 min.  - Learn a technique for selling an inexpensive product in a retail store.
- Recognize a buyer's thought processes in making a purchase.
- Elicit information from a prospective buyer through questions.
- Match the buyer's situation with the most appropriate product. 
 2. Conquering the "Cold Call" 10-14 min.   - Learn a technique for "cold call" selling of expensive products or services.
- Recognize the risks buyers assume in purchasing.
- Use questions to help the buyer discover problems with his or her current situation.
- Successfully handle buyer's objections and concerns.
 3. The Winning Proposal 5-7 min.  - Prepare a proposal advocating an idea or course of action.
- Organize the proposal using the six-step method provided.
 4. Addressing The Opposition 7-9 min. for speech, 2-3 min. for Q&A.  - Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint. 
- Construct the speech to appeal to the audience's logic and emotions.
 5. The Persuasive Leader 6-8 min.  - Communicate your vision and mission to an audience.
- Convince your audience to work toward achieving your vision and mission.

 Communicating On Television, (c)1988, r. 1992 

 1. Straight Talk 3 min., + or - 30 sec.  - To effectively present an opinion or viewpoint in a short time.
- To simulate giving a presentation as part of a television broadcast. 
 2. The Talk Show 10 min., + or - 30 sec.  - To understand the dynamics of a television interview or "talk" show.
- To prepare for the questions that may be asked of you during a television interview program.
- To present a positive image on the television camera.
- To appear as a guest on a simulated television talk show.
 3. When You're The Host 10 min., + or - 30 sec.  - To conduct a successful television interview.
- To understand the dynamics of a successful television interview or "talk" show.
- To prepare questions to ask during the interview program.
- To present a positive, confident image on the television camera.
 4. The Press Conference 4-6 min. for presentation, 8-10 min. for Q&A.  - To understand the nature of a television press conference. 
- To prepare for an adversary confrontation on a controversial or sensitive issue.
- To employ appropriate preparation methods and strategies for communicating your organization's viewpoint.
- To present and maintain a positive image on television.
 5. Training On Television 5-7 min. for presentation, 5-7 min. for playback of the videotape.  - To learn how to develop and present an effective training program on television.
- To receive personal feedback through the videotaping of your presentation.

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