By Ruben Hernandez
Arista La Russo's personal vision of her fashion designs encompasses seeing herself and her vibrantly creative products as a "bridge" between evolving cultures.
"Culture is never static," she says from amid finished custom coats, dresses and vests. Still-to-be stitched bolts of sunset-hued fabrics fill her boutique in Phoenix's Coronado District.
"With the fast-changing lifestyles, with the transitions of living off the reservation, Native Americans are all changing, and with that you are going to see clothing change also. I'm a part of that change."
La Russo herself is the product of an interaction between cultures (La Russo is her married name). Her main clan is the Mexican People Clan. Her three other Navajo, or Diné, clans are the Deer Springs Clan, the Many Goats Clan, and the Towering House Clan.
Her main Diné clan origin runs to the south, toward Mexico and converging from a mestizo people. "The version I hear is that maybe my ancestors integrated with a family from down south," she says.
The fashion world groups the work of Native American designers like La Russo into three categories:
. Traditional Native American Clothing (both functional clothes and ceremonial regalia),
. Contemporary Native American Clothing (modern clothes like tee-shirts made with native designs), and
. Native American Designer Clothes (contemporary clothing styles designed as wearable art and priced accordingly).
La Russo calls her work contemporary Native American. Her designs range from $100 to $2,000.
"What I like to do is develop a concept that is both functional and classic, weaving in traditional beauty as well," she says.
Her inspirations embrace the myths and spiritual beliefs of the Navajo and the cultural evolution of the American Southwest. For example, she uses angular figures that represent the sky or sacred mountains.
Colors, too, may be culturally symbolic, with blue representing sky, the yellow representing day, white representing clouds and black representing night. She derives some designs from Diné rug weavings, a tribal craft dating back to the 1600s.
La Russo knew while living in a hogan at an early age she would be a fashion designer............