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Comparative Fees for
Merchandising & Retail Illustration | | COLOR GREETING CARDS | FLAT FEE | ADVANCE | ROYALTY % | | Original design | $300 - 750 | $200 - 750 | 4 - 10% | | Licensing of character | - | 500 - 2000 | 4 - 6% | | Pop-up or specialty cards | 1000 - 4000 | 350 - 600 | 5% | | COLOR POSTERS | | Original design | $1500 - 6000 | $500 - 1500 | 5 - 50% | | licensed artwork | 1000 - 5000 | 750 - 1500 | 8 - 14% | | COLOR CALENDARS | | 12 illustrations and cover | $3600 - 14000 | $1200 - 7000 | 5 - 10% | | Advance as percent of projected sales | 10 - 33% | 5 - 10% | | | DISPLAY/NOVELTY PRODUCTS | | Original design | $1500 - 2500 | $700 - 1000 | 3 - 5% | | licensed artwork | 1000 - 1500 | 500 - 800 | 5 - 10% | | SHOPPING BAGS | | Limited use | $500 - 3500 | | | | Extensive use | 5000 | | | | DOMESTIC PRODUCTS | | Original design | $700 - 800 | $500 - 3000 | 5 - 10% | | licensed artwork | 1000 - 4000 | 500 - 2000 | 10% | | PAPER PRODUCTS | | Original design | $700 - 3000 | $500 - 2000 | 5 - 10% | | licensed artwork | 500 - 2000 | 300 - 1000 | 6 - 10% | | Royalties are based on the wholesale price of item. | Comparative Fees for
Postage Stamp Illustration | | PER IMAGE | ADDITIONAL IMAGES | | United States | $3000 | $3000 | | Small country | 300 - 1700 | 300 - 1700 | | United Nations | 1000 - 2000 | 1000 - 2000 | | Additional fee for sale of original art | $300 - 2000 | | Additional fee for signing limited numbers of stamp items (panes, sheets, postcards, etc.) to sell as collector's items. | $1 - 4 per signature |  
Graphic Artists Guild Handbook of Pricing and Ethical Guidelines
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